Clear statement of the historical problem. Clear narrative of a trend, and how the Seed&Spark product fits into the emerging ecosystem of on-demand multimedia generation. Excellent mix of high-def footage and stock photography. Sharp, bright, and easy to follow.
Starts with a personal story. Bursting graphic overlay to show off technical specs of Rayton Solar. Brief, clear statement of competitive advantages. Shots of sunlight filtering through the trees. Draws analogy to being able to invest in oil before the boom. Appeal to global climate issue. Underlying music adds a sense of excitement and urgency.
Professional edits akin to a TV commercial. Inspiring, elegant footage and graphics. Consistent analogy to highway traffic speed for a clear message: there is no bandwidth issue with this technology. Wide shots of cities, space, and the speed of civilized life. Underlying music adds a sense of excitement.